A destination for countryside education and visitor experience, including telling the story of Sandwell Valley and promoting animal welfare, nature and wildlife, gardening, heritage, and countryside activities. We are also home to lots of free activity in The Courtyard, and a small charge visitor experience with Rabbit Village and Victorian Garden and Heritage Tour. Our Award Winning Tea Rooms serve freshly cooked breakfast, lunches, snacks and Sandwell Valley Afternoon Tea. Nearby are other attractions, including Sandwell Valley Amusements, Sandwell Valley Showground, Sandwell Valley Golf and Cycle Hire, and Adventure Playground and High Ropes Course.

Rabbit Village

Whilst Sandwell Valley Park Farm can no longer house many of the traditional animals we once did, the Sandwell Valley Rabbit Village will be a new home for dozens of adopted rabbits, with lots of open space, their own ‘village’ houses, and interaction areas for our trained animal welfare staff to teach children and adults about Rabbit welfare, history, and care. Our mission is to become the biggest and most rabbit friendly home for our adopted residents, and to teach visitors about good rabbit care and rabbit history. The Victorian Gardens will be refreshed, with new interactions and education about traditional gardening, a disabled access community gardening area, and volunteer activities to develop and maintain our gardens. 

Heritage Tour

Sandwell Valley has a rich heritage throughout the site, which includes a blacksmiths, a walled garden ‘bothy’, 19th and 20th century gardening and farming tools and equipment, and Victorian garden features. Our new interactive heritage tour will tell the story of the site and Sandwell Valley, including revitalising the museum elements throughout the Heritage Tour. This family friendly and fully accessible experience will tell the story for all ages – from those that want a fuller and more in-depth history, to children (and adults!) who want to experience the smells, sounds, and visual history. Special heritage days throughout the year will also include live demonstrations at the blacksmiths, and re-enactments of old farming and gardening practices. 

The Courtyard and Tea Rooms

The Park Farm Courtyard is a beautiful and historic location with free access, Tea Rooms serving breakfast, lunch, and afternoon tea, a countryside shop, and animal welfare and countryside education events for the whole family. This includes free access to our Bee Education, and different education countryside exhibitions throughout the year. 

Education and

We aspire to be a Centre of Excellence in Animal Welfare, food and sustainable farming and share this through our all new school visits & ‘welly to belly’ programme. as well as being a base for Sandwell College students We also offer apprenticeships, volunteering, and work experience throughout the year.

Want to

If you love rabbits, gardening, the or countryside, why not apply to become a volunteer? We are currently recruiting volunteers, with as little as 6 hours a month and any age or ability – we give you all the training and support you need

Planning Your Visit

Whether you are one of our regular visitors to Sandwell Valley Visitor Centre, or it’s your first time, there are many things to do on your visit. Our Visitor Experience Map can be downloaded for free to help you think about your time here – including the other activities outside the visitor centre, such as The Land Train, Foot and Crazy Golf, Adventure Playground and Sandwell Valley Amusements.  

You can visit our Courtyard, Tea Rooms, Bee Education, and Countryside Shop for free – including for dogs!

You can visit our Rabbit Village, Victorian Walled Garden, and Heritage Tour for a small fee.

Check our events programme, as we have a full programme of free and ticketed events including Bee Weekend, Bird Week, Open Air Cinema, Live Music, Arts and Crafts and much more.

Parking is available throughout Sandwell Valley and outside Sandwell Valley Visitor Centre – including disabled parking and cycle racks. Parking fees apply which start at 40p an hour.  

The nearest bus stop to Sandwell Valley Visitor Centre involves a short walk of about 10 minutes from West Bromwich Bus Station, serving most routes from across Sandwell, Birmingham, and Dudley. 

Admission charges and opening times

Sandwell Valley Visitor Centre (Free Areas and Fee Areas)
Winter: 10am – 4pm
Summer: 10am – 4pm
Sandwell Valley Tea Rooms (Free Access)
Weekdays: 10am – 4pm
Weekends and School Holidays: 8.30am – 4pm
Sandwell Valley Car Park and Gates
Winter: 7am – 6pm (Charges 9.30am – 3pm)
Summer: 6am – 8pm (Charges 9am – 6pm)
Adventure Playground Snack Shack, Sandwell Valley Amusements, Sandwell Valley Golf and Cycle Hire

Weekends and School Holidays: 10am – 4pm